CPSIA – How to Know if the CPSC is Going to Pull a "Daiso" on You
March 10, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
Of course, I refer to the CPSIA penalty recently inflicted on Daiso, a Japanese dollar store chain, in relation to five recalls (of 698 units spread over 19 items in a two-year period) and some inventory stopped at U.S. ports. The Daiso penalty, in case you missed it, was a mere $2.05 million in small bills, about 10% less than Mattel suffered for inciting the CPSIA and nearly double the penalty inflicted on RC2 who also gave a helping hand to bringing the CPSIA to life.
OMG, this could happen to you and me, too! How can we tell if we have wandered into such treacherous waters? I suggest that you use this handy chart denoting the stages of anger at the CPSC. Of particular concern are “Masked Anger” and “Retaliatory”.
If they ever get to “Explosive”, it’s time to mortgage the house. I think a garage sale might just inflame things further . . . .
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CPSIA – How to Know if the CPSC is Going to Pull a "Daiso" on You
CPSIA – Waxman’s New Amendment – Needed Changes
February 20, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
Here is my full list of needed changes to the CPSIA:
Needed Changes to the CPSIA That Will Guarantee Safety and Promote U.S. Jobs:
1. Restore the CPSC’s authority to base its safety decisions, resource allocation and rules on risk assessment by giving the Commission the discretion to set age and product definition criteria for 300 ppm lead standard and phthalate ban. Eliminate the 100 ppm lead standard.
2. Definition of “Children’s Product” should not include anything primarily sold into or intended for use in schools or which is used primarily under the supervision of adults. Other explicit exceptions: apparel, shoes, pens, ATVs, bicycles, rhinestones, books and other print materials, brass, connectors, others? This would take these items outside the law, including tracking labels.
3. The standards/bans for lead and phthalates should be prospective from February 10, 2009, allowing the sale of merchandise manufactured in compliance with law prior to the implementation of the law.
4. Lead-in-substrate and phthalate testing should be a “reasonable testing program”, not mandated outside testing. Leave 300 ppm standard in place, but place burden on manufacturer and supply chain for compliance activities. Phthalate testing requirements should explicitly exempt inaccessible components, metals, minerals, hard plastics, natural fibers and wood.
5. Eliminate required future reductions in the lead-in-paint standard levels if technologically-feasible. Clarify that all inks are excluded from the lead-in-paint ban. Eliminate the definition of “technologically feasible”. Eliminate the “periodic review” provisions that require ratcheting up of requirements (e.g., periodic review of F963 to achieve “highest levels of safety” that are “feasible”). Eliminate the whisteblower provision.
6. Definition of “Children’s Product” should be limited to children 6 years or younger and should eliminate the difficult to apply “common recognition” factor of Section 3(a)(2)(c) of the CPSA. Definition of “Toy” (for phthalates purposes) should be limited to children 3 years old or younger and should explicitly refer only to products in the form used in play.
7. Restore ASTM F963 to voluntary standard status. Eliminate CPSC certification of laboratories (rely on the market to provide good resources).
8. Add penalties (up to and including felonies) for false or misleading accusations of violations of law or safety violations.
9. Rewrite penalty provision on resale of used product such that violations are only subject to penalty if intentional (actual knowledge or reckless endangerment) and if the violation led to an actual injury. Eliminate the “knowing” standard with its imputed knowledge of a reasonable man exercising due care. Completely reformulate penalties to restrict them to egregious conduct (including patterns of violations), reckless endangerment or conduct resulting in serious injury.
10. Restore the ability to export non-compliant product as long as the product is compliant with the destination jurisdiction’s law.
11. Mandatory tracking labels should be explicitly restricted to cribs, bassinets, play pens, all long life “heirloom” products with a known history of injuring the most vulnerable children (babies). Tracking labels would be voluntary on all other children’s products and if in use, can be used to trim scale of recalls (as with other data maintained by businesses).
12. Public injury/incident database restricted to recalls only. Private, confidential database permitted for other injuries.
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CPSIA – Waxman’s New Amendment – Needed Changes
CPSIA – Power Imbalance
February 20, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
When the respected Chairman of the CPSC uses a prominent keynote speech to tell us:
“But now that our team of experts has gone back to the process of building the database, I want those in industry to stop fighting old battles and get prepared.”
and
“Well, to all of you here today, I say don’t believe everything you read on the Internet, except what you read on Web sites that end in dot gov.” [Emphasis added]
I believe it is an abuse of power by a public official.
Let’s think about how the cards are stacked in favor of the Chairman:
- She is appointed by the President to a fixed term of office and is not subject to removal but for malfeasance,
- She gets the microphone and media attention at her pleasure and is a regular on popular TV news shows,
- She has a PR machine working for her full-time,
- She supervises the writing of the rules and policy setting (including implementation of the CPSIA), the issuance of penalties, the prosecution of recalls and other cases (up to and including criminal charges), oversees appointment of senior staff, interacts with Congress and the Executive Branch on behalf of the agency, and oversees open forums with stakeholders as well as the solicitation of comments and other feedback loops with stakeholders, and
- She speaks for the Federal Government on consumer product safety.
That’s a lot of firepower. Most people don’t want to cross someone with so much power or influence as well as the almost unrestrained ability to prosecute. Let’s not forget another quote from her speech: “A new Commission that has new powers – and we are not afraid to use them. If you resist our efforts to recall children’s products, be forewarned, this Commission stands ready to be creative in the use of our enforcement authorities.” [Emphasis added] She has a lot of power and wants you to know she’s ready to squish you.
The Chairman is essentially judge and jury in cases and policies that matter a lot to safety stakeholders. Her warnings to “to stop fighting old battles” can be taken as a warning to people like me. It is hard to not believe that she is trying to be intimidating. Likewise, with her federal imprimatur, her remark that you should not “believe everything you read on the Internet, except what you read on Web sites that end in dot gov” feels like an effort choke off debate. Be forewarned, indeed.
This power dynamic is not my imagination. Others facing the overwhelming power of the federal government routinely have had to cave, right or wrong. For example, the latest issue of Fortune magazine features an interview with Stasia Kelly, former General Counsel of AIG. She tried, in vain, to negotiate with Kenneth Feinberg, the federal “Pay Czar” on behalf of her company. Eventually she quit her job, rather than face the consequences of Mr. Feinberg’s unilateral plan. Here is an excerpt from the interview:
“The next huge event for you was the June 2009 entry of Kenneth Feinberg, the special master of compensation for seven companies, AIG very much included, that had received TARP funds and not paid them back. You were AIG’s point person in dealing with Feinberg. I’ve read you emerged from that experience disliking it heartily. Was it bad from the beginning?
Yes, because, first of all, it’s very hard to negotiate when you have no power. Feinberg had the power — unfettered power. Our new CEO, Bob Benmosche, and I tried very hard to let him know what compensation we thought we required to attract and retain the kind of people we needed to pay off our debt to the taxpayers and deal with the risk in FP. We had the New York Fed and Treasury behind us on that. But Feinberg had political and populist considerations to worry about and a need to set amounts that would satisfy those. As we negotiated over the months, it became increasingly obvious to me that we were not going to end up in a good place.” [Emphasis added]
High officials at the CPSC have enough administrative and political power to be tremendously coercive. This goes double for small companies who lack the financial or political firepower to blunt a government attack. You can’t overlook the fact that the powerful Henry Waxman is essentially the CPSIA’s “sponsor” and hence, the principal off-stage player behind this leadership group. When they use their bully pulpit to stifle debate, they are essentially borrowing and wielding his power. This is a caustic environment, and it is not lost on anyone listening to their speeches. While the “have’s” may like it, the “have-not’s” (like me) chafe. This is a bad approach to building a community.
The folks running the CPSC are just trying to do their jobs. So am I. There’s room for both of us. Safety doesn’t have to be all about politics (see the Kelly quote above) and if leadership at the agency can guide us to a place where it isn’t all about politics and populism, the stakeholder fractiousness might die down. Until then, I would appreciate it if leadership would stop trying to stifle debate or discredit independent sources of commentary. It’s not our fault we don’t have a “dot gov” URL.
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CPSIA – Power Imbalance
CPSIA – Am I a Libertarian?
February 18, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
I was asked today if I am a Libertarian. I assume that’s because I complain regularly about the growing size, budget and invasiveness of the CPSC coupled with the agency’s diminishing impact. Does that make me anything other than opinionated? Is a label in any way informative or even appropriate? I find the urge to place me and my comments in some sort of category rather disturbing – are my comments so hard to interpret that I can only be understood with the orienting effect of a label? Let me assure you, my views are not guided by a political philosophy. I am simply reacting to the mess made by Congress when it passed a terrible, poorly-conceived law.
Opposing this law has certainly changed me and given me a completely new way of understanding the way our government works . . . or as Senator Byah might say it, doesn’t work. Am I wrong to accuse the planners behind the awful CPSIA of increasing the size and intrusiveness of government to negative effect? I know I must seem like a grumbler – but is that fair?
Often, when I think of my increasing stridency on this topic, my mind drifts back to this Seinfeld clip. The absurdity of the CPSIA situation seems somehow captured by the episode where entrepreneur Kramer starts up a new transportation business in New York City. This is the scene where he is evaluating his new drivers.
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CPSIA – Am I a Libertarian?
CPSIA – Misery Loves Company
February 16, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
Well, well, look who’s haunting Toyota these days – if it isn’t David Strickland, Administrator of the U.S. National Highway Traffic Safety Administration. Strickland is well-known to the cognoscenti of the CPSIA as the lead staffer in the Senate for our favorite law and as one of its principal authors/shepherds. Having wreaked sufficient havoc with the CPSIA sufficiently to impress the big boss, he was rewarded by Obama with the top job at NHTSA where he can now work his magic to reduce Toyota and the auto industry to a steaming hulk of debris in short order. And that’s not all – Mr. Waxman bared his claws on Toyota, too, asking who knew what when, holding hearings, providing more and more fodder for the media.
How did Toyota get in this mess? Well, they had a big recall, and the newspapers, TV commentators and panicked members of Congress worked in concert to create a frenzy. Wow, that sounds somehow . . . familiar. Isn’t this an election year, too, just like 2008? In other words, a really good time to identify a bad guy, whip up a crisis and then solve it? You know, to protect the populace just before polls open, having worked the people up into a lather. The time-honored, sure-fire formula for reelection. . . . . The CPSIA formula being rolled out again also includes calls for massive corporate penalties, spiraling litigation, increased regulation and more government involvement in oversight of the industry (because everything is better with more government). Sounds GREAT!
And who better to operate this paranoia machinery than Mr. David Strickland in partnership with Henry Waxman? With Strickland’s credentials, it’s only a matter of time before Toyota is so pilloried and shamed that it will become a shadow of its former self.
I have been warned to stay away from the Toyota story. I have been told, “everybody hates Toyota in Washington”, no sympathy is possible. Nonetheless, I resent the effort to destroy a great company because the opportunity to create a crisis presented itself for some Democrats in need of headlines. The parallel to the CPSIA saga is just too compelling. Let me ask you Toyota owners – is this feeding frenzy what you want? Have you grown tired of the good service at the Lexus dealership, the strong record of reliability of your Camry, the innovation of your prized Prius? Wasn’t it just months ago that you drove your Prius as some sort of Green badge of honor? Have you lost confidence in Toyota based on your personal experience . . . or because of the relentless barrage of bad publicity on TV and in the papers?
It’s a great tradition in Congress these days – bring the mighty down low, and be sure to erode all confidence in business enterprises. It’s a hallmark of leading Democrat today. With Strickland in charge at NHTSA, you can be sure that the damage to Toyota will be severe.
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CPSIA – Misery Loves Company
CPSIA – Massachusetts Speaks . . . Will Congress and the CPSC Listen???
January 25, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
On Saturday, the Washington Post published a poll indicating that three-quarters of Massachusetts voters wanted newly-elected Senator Scott Brown to work with Democrats to get Republican ideas into legislation in general. This note was picked up on Face The Nation yesterday, leading to very strong words from host Bob Schieffer:
“My own take is the vote for Brown was not so much a vote for or against policy or party, as it was a vote against the process itself. People don’t like the political games, and they’ve lost confidence in a bumbling bureaucracy that since Katrina can’t seem to get out of its own way. Why trust the government with a complicated health care proposal, when it can’t catch a terrorist whose own father tried to turn him in? It will take the perseverance of Job and a lot of political courage, but if the two sides could somehow pay less attention to the voices on the fringes of the left and the right, take the Massachusetts voters’ advice, and sit down together to see what they could agree on, who knows? They might get something done! They couldn’t do worse. They might even like it – and I don’t need a poll to tell me the rest of us surely would.” [Emphasis added]
Hmmm, Mr. Schieffer has a point. I hope that Congress and others are not so myopic to believe that this message is just about health care. The daily stress event of reading the front page of the paper confirms that vitriol is the new drink of choice for the Obama Administration. The CPSIA saga is another one of those acidic partisan divisions that led to voter revolt. It’s time to recognize that the process is a big part of the problem here.
The Brown election can be seen as a direct rebuke to the CPSIA process but the risk remains that the point might be missed by You Know Who, the CPSC Commission and other parties at interest. There is little sign of any contemplation on this point yet. The stridency is still there. For instance, BNA reported that some consumer advocates were jolly satisfied with the secrecy of the process to prepare last week’s report to Congress: “Rachel Weintraub, director of product safety and senior counsel at Consumer Federation of America (CFA), told BNA Jan. 7 that a public meeting is not necessary since the recommendations were made public once they were submitted.” I guess sunshine doesn’t work for consumer advocates all the time, especially if it might weaken their powerful grip on the CPSIA.
If the parties supporting the CPSIA have no room to compromise on anything and will twist into any pretzel-like shape to prop it up, we’re not going to get anywhere . . . and the anger of the voters will mount. The message from Massachusetts was loud and clear – to those that aren’t deaf.
Now we will see who was listening.
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CPSIA – Massachusetts Speaks . . . Will Congress and the CPSC Listen???
CPSIA – Regulation by Newspaper Headline
January 14, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
There was once a time when newspaper headlines did not immediately become law. Those golden days are seemingly a hazy memory, to judge from the swift and judgmental reaction to a recent AP story on cadmium in children’s jewelry.
PLEASE NOTE – This essay is not a defense of cadmium. That’s becoming a tiresome objection, frankly. Cadmium is bad, okay? Back to the story . . . .
The AP story, backed up by test reports that AP will apparently not release, prompted Senator Chuck Schumer to introduce legislation on Wednesday, two days later, to “stop it cold”. After an equally lengthy deliberation and careful consideration of the flimsy facts of this case, Chairman Inez Tenenbaum of the CPSC made this astounding announcement today:
“Because of these recent developments, I have a message for parents, grandparents and caregivers: Do not allow young children to be given or to play with cheap metal jewelry, especially when they are unsupervised.”
Whoa! Tenenbaum is saying that consumers should boycott ALL “cheap” metal jewelry now? Is she trying to put Claire’s Boutique and countless thousands of other small companies out of business entirely, all because of the unconfirmed accusations of an AP reporter about a handful of pieces of jewelry from a tiny number of sources? Within 48 hours, too? I think that’s irresponsible.
Yes, it’s irresponsible, but that’s the way this populist government of reactive politicians wants to govern. The Obamites are apparently shocked to discover that anything ever goes wrong, and if they ever find a single fly in the ointment, they then assume they are facing a broad scale assault. Hence, the immediate action to implement bans and cessations of trade.
Stop it cold, indeed – but what exactly is being stopped? Trade. Jobs. Futures.
Even worse, frankly, is the notion that this problem must be “solved” by legislation. While Senator Schumer was simply doing the usual, pandering for votes, where is it written that this problem is best resolved by Congressional action? [Let's put aside the niggling detail that some further assessment of the nature of this "dire" threat is appropriate before we take ANY action whatsoever.] Apparently, Mr. Schumer believes it’s his job to fix this problem and that in the absence of his decisive action, the rest of the government would fall on its face.
Umm, well, we used to have a federal agency for this very task, the CPSC. Okay kids, gather ’round, let me tell you about a long ago time when the CPSC has actual authority to assess risk and depending on its independent judgment, was entitled to draft and implement rules governing safety in the marketplace. Wasn’t that a wonderful time, kids?! Well, not anymore. Nowadays, apparently only Congress can exercise judgment. And that judgment is best exercised without the use of any scientific advice or reliance on the agency charged with the responsibility for safety administration.
Courtesy of the CPSIA, the CPSC is now a bureaucracy designed to serve the will of the politicians – determining what is safe (and what is not) is not their primary job anymore. Congress has no use for Ph.D.s or other people that actually understand science. With folks running the show like Chuck Schumer who apparently believe that an AP story is a perfect substitute for expert advice, there is no need for the CPSC to do anything other than fuel panic for Congress to assuage. Hence Ms. Tenenbaum’s shocking announcement today.
This is completely wrongheaded and will damage markets almost immediately. It’s all the more amazing because we have been here before, and paid the price with two years of chaos, misery and pain. The lessons of the CPSIA apparently weren’t learned, and to judge from the knee-jerk reaction to the AP story, it appears unlikely that this group of politicians (Democrats) and administrators are capable of ever mastering them.
Remember, I think cadmium is bad. But bad is no justification for legislation or rulemaking on the fly. This is not a sudden and life-threatening crisis. This metal, while undesirable, was probably in the market for years, all without poisoning large swaths of American children. The story of the little boy in Minnesota who swallowed a jewerly bangle and died (monotonously repeated by Senator Amy Klobuchar and now by Inez Tenenbaum), sad as it is, should be retired. I have no interest in seeing the children’s product industry put out to pasture just because of one accident.
Someday I hope we can restore some sense of proportion and restraint in safety administration. It can be done. . . .
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CPSIA – Regulation by Newspaper Headline
CPSIA – CPSIA Casualty of the Week January 7
January 11, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
The Alliance for Children’s Product Safety’s “CPSIA Casualty of the Week” highlights how the Consumer Product Safety Improvement Act (CPSIA) is disrupting the U.S. marketplace in order to draw attention to the problems faced by small businesses, public institutions, consumers and others trying to comply with senseless and often contradictory provisions of the law. These provisions do nothing to improve product safety, but are driving small businesses out of the market.
Congress and the CPSC need to address the problems with CPSIA implementation to help small businesses by restoring “common sense” to our nation’s product safety laws.
CPSIA Casualty of the Week for January 11, 2010
NEW SAFETY LAW CLEANING OUT “THE KIDS CLOSET”
Kitty Boyce worked for 18 years to build her resale shop, The Kids Closet, located in Rochester, IL, into a well-known resale shop. With its colorful signage, brightly decorated interior and whimsical whale logo, The Kids Closet built its reputation on offering customers quality second-hand children’s products at great values.
Shortly after being voted the “Number One Place to Shop Resale” by the Illinois Times, Kitty announced that because of CPSIA she was converting her store to sell predominately teen and adult clothing, home accessories and furniture, and changing its name to Remarkable Resale. The loss of revenue in her shop due to the changes in inventory forced her to lay off several employees.
“CPSIA has been devastating for us,” said Kitty. “We just decided to get rid of all the toys and furniture. It’s just not worth the risk.”
While the Consumer Product Safety Commission has temporarily stayed requirements for testing and certifying products, all resale shops still must comply with the new lead and phthalate standards. Realistically, resale shops cannot be 100 percent certain that the used items meet the new requirements.
Due to the over-reaching law, Kitty Boyce’s dedicated attempts to provide children and families with reasonably priced, gently used baby equipment, furniture and toys have been shut down. For Kitty and others, the risk of enforcement action by state attorneys general or private groups is too great. The result is that during one of the worst economies in decades, resale shops around the country are avoiding selling winter clothing for kids and other children’s products.
This winter, ask Congress how denying a perfectly safe used winter coat to a child whose parents can’t afford to buy a new one is protecting that child’s health.
For more information about Kitty Boyce, visit http://www.thekidscloset.net/closet.htm
For additional information on the Alliance for Children’s Product Safety and CPSIA, and to view previous “Casualties of the Week, visit http://www.AmendTheCPSIA.com/.
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CPSIA – CPSIA Casualty of the Week January 7
CPSIA – Republican Senators Call for CPSC Advice on Law Change
January 7, 2010 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
Senators Kay Bailey Hutchison and Roger Wicker sent a letter today to Inez Tenenbaum asking for detailed recommendations on how to fix the CPSIA. You can see their letter here. In closing, they note:
“We all agree protection of our children is paramount. Congress can fix the CPSIA to ensure it accomplishes the safety intended without necessarily overburdening our economy. This can only be achieved with your assistance, the mandated detailed report to Congress, and increased transparency of your efforts to implement the law. We look forward to your report.”
Amen, brother!
The Commission noted in its meeting yesterday that the agency has not been given much time to get this report done. In addition, there seems to be little consensus on the Commission on the content of the report. Finally, as you may have figured out by now, I think there may be some value in talking about the issues in an open meeting. . . . So I call on the CPSC to get this report RIGHT. Be late, if you must, but get the recommendations done properly. AND, I call on the Commission to reverse its partisan and ill-considered decision to forgo public debate on the content of this report. Let’s learn from the lessons of Watergate and let the light shine in. Trust the public as they trust you, and let them hear you state your positions and work together as a Commission, not a collection of individuals.
It’s time to step up to the challenge, guys.
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CPSIA – Republican Senators Call for CPSC Advice on Law Change
CPSIA – Another Big Fine for L-I-P: What Does It Mean?
December 29, 2009 by Rick Woldenberg, Chairman, Learning Resources, Inc.
Filed under BLOG, Featured Articles
The CPSC today lashed out at RC2 Corp. for significant lead-in-paint violations on its Thomas & Friends wooden toys in 2007. The fine totalled $1.25 million. The facts of the case are relatively simple – an original recall in June 2007 of 1.5 million pieces was quickly followed by an additional September 2007 recall of 200,000 units. You can read all the details in the provisional agreement between RC2 and the CPSC. The agreement, however, doesn’t mention the really famous bit, namely that the second lead-in-paint recall included some of the “bonus gifts” that RC2 sent out to people who returned items in the first recall. Not a real confidence builder, apparently . . . .
We probably owe the CPSIA to RC2 and Mattel, who together so shocked and motivated Congress (and my hometown newspaper, the Chicago Tribune) that nothing could stop that runaway train. Since Thomas the Tank Engine was such a beloved traditional toy, the public’s sense of betrayal was understandable. Unfortunately, it is hard to believe that RC2 didn’t see this coming. The law on lead-in-paint was clear and unambiguous. The righteous outrage and the perceived need for retribution eventually led not only to the awful new law but also to this fine.
Let’s try to put it in perspective.
First, RC2 Corp. is a big company and won’t feel much pain from today’s action. It has peak sales of over $500 million and peak earnings of over $80 million. It has generated over $100 million in annual cash flow at least twice. In other words, they have pretty deep pockets. This fine is basically “walking around money” for them. They are even projecting earnings this year in excess of $25 million and cash flow of over $40 million – and 2009 was an awful year for the toy industry. As if that weren’t enough evidence of the symbolic nature of the fine, RC2 recently raised almost $60 million in a stock offering. In no sense will this fine imperil or even perturb the business over at RC2 – as an official “big business”, they seem structurally exempt from the pain we ankle-biters might feel.
That said, hasn’t RC2 paid quite a bit for its folly already? According to their 2008 year end financials, they incurred recall-related costs of $28.3 million in 2007, $14.3 million in 2008 and a further $13.9 million in 2009 year-to-date. Those are total costs of $56.5 million, excluding the new CPSC fine. Arguably, the CPSC recalls induced or precipitated these costs. These costs presumably also take into account the impact of RC2’s $30 million settlement of a class action lawsuit and related legal expenses.
[According to the provisional settlement agreement, in the wake of the publicity of the recalls, RC2 was hit with a number of allegations of injuries and claims from lead-in-paint, leading to lawsuits. I have no way of estimating the financial impact of these claims on RC2. The validity of the claims is also unknown. Welcome to America.]
These losses exceed RC2’s typical annual earnings – most people would call that a pretty high price paid, something that gets your attention.
And as the CPSC slams the barn door long after the horses got out, the company must now reiterate that it learned its lesson . . . three years ago. The press, however, will frame this case as a remedy much needed: “Toymaker’s fine in lead case tops $1 million. Oak Brook-based RC2 sold Chinese-made toys that were later recalled” [Headline from print edition].
With all this as background, I think the fine looks a bit different:
a. The fine cannot be justified as punishment, as the CPSC’s previous actions induced a very high stream of costs for the company. It cannot be justified as an inducement to behavioral reform, as better safety practices at RC2 began in 2007. What is the purpose of the fine then? I think the fine is intended for political purposes, to make the CPSC look “active” and “tough”. It hardly matters that the fine is opportunistic and coercive. [CPSC fines under the CPSIA are also arbitrary and hard if not impossible to negotiate.] Apparently, the RC2 recalls were not enough to satisfy the personified “Congress” – it wanted pecuniary revenge. This allows the Chairman and her fellow Commissioners to look “tough” to Congress and it allows the RC2 company to look “contrite”. Two needs met, neither of which should be part of our law.
b. The fine (the supposed punishment for the “crime”) is so detached from the time of the infraction that it has no actual connection as a “remedy”. The passage of time sacrificed any moral high ground for the regulators – its fine is only a gratuitous penalty now.
c. By waiting three years to impose a high profile penalty like this, the CPSC deals the company a cruel blow to its market. The fine makes it look like RC2 needed more correcting three years after the fact – isn’t that what any rational person would think? Yet RC2 already paid for its failings to the tune of more than $50 million out-of-pocket. [This does not include the significant loss of goodwill from the recalls, a tangible loss to RC2 business managers.] They also changed their safety practices, presumably quite significantly. The defective goods are long off the market. Yet, with the imposition of this high fine now, the company looks like a creep, again – even though there is no sign that it is anything but a good citizen today. As a consequence of the CPSC’s action, RC2 must again counter with more PR to attempt to preserve its good name.
Even more outrageous, to squeeze in the fine under the wording of the CPSIA, the CPSC asserts that the RC2 violation was made “knowingly”. [See par. 16 of the provisional settlement agreement.] I highly doubt that it was “knowing” in the plain meaning of the word and naturally, the company denies it, too. It’s a ridiculous contention. However, the law defines “knowingly” to include imputed knowledge; if the CPSC deems that RC2 should have never let this happen (duh), they can assert the imputed knowledge of a reasonable man to convert the infraction into a “knowing” violation. Prest-o, change-o! Incompetence or organizational failure can thus be given the appearance of ill intent. Since virtually any violation can be deemed “knowing” with the aid of 20/20 hindsight under this terrible law, the CPSC now has an unwritten strict liability penalty policy at its disposal. That’s sweet for an agency that is part legislature, part judge, part jury. As for companies cited for “knowing” violations, denials ring hollow. Frankly, it’s a set-up . . . and when this happens to you, it will feel the same way.
d. The CPSC’s apparent indifference to these factors will have a chilling effect on the children’s product market. There is no question that business people tend to look at these cases as “there, but for the grace of G-d, go I”. If RC2 can be hammered this way, what will happen to us if we make a mistake? There is just no way to tell. But, the RC2 and Mattel fines make it clear that “over” isn’t “over” with the CPSC until the statute of limitations passes. This fine came more than three years after the recalls. When are you allowed to move on from your mistakes? Seems like never. The recent fines levied against Excelligence for $25,000 are of a similar vintage, so this can happen to small companies with small infractions, too. This is randomness run amok. The fact that the agency has been unable to issue final penalty factors in more than a year does not help matters.
Finally, of course, we private business people can’t just stick our palm out to Wall Street for more money whenever we need to restock the coffers. The RC2 capital raise restores 100% of their losses from the recalls. Nice for them! Small private businesses have to go to their banks or our personal bank accounts to fund remediation of these problems. And let’s hope your bank sticks with you after bad publicity. . . .
Could the CSPC be so myopic that it doesn’t know how these risks affect the thinking and planning of small businesses? I can only conclude that the answer is yes.
Let’s hope that the RC2 fine helps the agency and its leadership build up a suitably tough image. And for their sake, one can only hope that the architects of this law and the agency’s penalty strategy are long gone, onto their next glories, before the cumulative impact of the CPSIA and its implementation are felt. And for the rest of us . . . good luck!
Read more here:
CPSIA – Another Big Fine for L-I-P: What Does It Mean?


