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CPSIA – What Can We Learn From the Toyota Debacle?

It was about one year ago when the Federal government went into overdrive in trashing Toyota, a widely admired and reputable company, for its apparently defective automotive accelerator mechanism. I say “apparently” because our fearless leaders in government reached that conclusion that Toyotas were defective based on hasty conclusions and a document review . . . but no scientific research. This is hardly a shock. I have previously observed that manufacturing a dangerous public enemy in an election year is quite helpful to members of Congress – after all, we need to be reminded who’s working so hard to save us.

A quick reminder: the CPSIA was passed in August 2008. Oh my gosh, that’s right before a national election!

The drive to jump on board and bash Toyota was overwhelming. Recalling Joe Biden’s helpful 2009 advice to not fly or take the subway because of a swine flu outbreak, Secretary of Transportation Ray LaHood warned Americans to stop driving Toyotas in a Congressional hearing last year. You can’t be TOO safe! Think of the impact on the company and its brand. Yesterday he announced Toyotas “are safe to drive“. Oops. . . .

Not to be outdone, Rep. Henry Waxman, the man principally responsible for being subject to the CPSIA without amendment now almost three years later, torched the company for its supposed misdeeds in his opening statement at his committee’s hearing on February 23, 2010. What did Toyota do wrong? Well, he says the “defect” in their cars had to be in the newfangled electronics in the accelerator mechanism. Callous Toyota didn’t look at the electronics, Mr. Waxman contends. Instead, he said “There is no evidence that Toyota . . . took a serious look at the possibility that electronics defects could be causing the problem . . . . Toyota had three responses: first, blame the driver; second, blame the floor mat; third, blame a sticky gas pedal. And NHTSA, without doing any meaningful independent review, accepted Toyota’s recommendations.”

Clearly NHTSA needed David Strickland to fix everything and make us all so safe – he did such a great job on the CPSIA!

Ironically, Mr. Waxman was pretty clairvoyant that day. NHTSA (under David Strickland’s guidance) concluded yesterday that Toyota’s purported three “responses” were the right explanations for the sudden acceleration problem. See the WSJ article linked above. Hmmm. Mr. Waxman carried on to warn Toyota that “safety must start coming first” (implying that Mr. Waxman’s judgment on auto safety is superior to Toyota’s) and concluded that “ultimately . . . addressing this problem will require legislation.”

I feel another CPSIA flashback coming on . . . .

The Toyota feeding frenzy even swept up our own Chairman Tenenbaum who couldn’t resist pointing the finger, too: “A new Commission that has new powers – and we are not afraid to use them. If you resist our efforts to recall children’s products, be forewarned, this Commission stands ready to be creative in the use of our enforcement authorities. As the Toyota experience has shown in recent weeks, this government will not allow for delay in recalling dangerous products.” No delay whatsoever – even to figure out if they are actually dangerous! Didn’t McDonald’s recall safe Shrek glasses “out of an abundance of caution” at the request of the CPSC? Toyota was quite inspiring, I guess.

To put a bow on the conclusion of this comedy of errors, Public Citizen (the consumer group purporting to “protect” you in the CPSIA saga, too) asserts that the government’s Toyota study is not “convincing”. I have previously explained why folks like Public Citizen will NEVER give up the ghost here. There is probably nothing that could convince them that they were wrong in the first place. After all, that’s pretty de-legitimizing. We certainly can’t have that! Think AAP on lead.

Blamestorming in Congress, jumping to conclusions based on a media frenzy, little hard information and a lot of political drum banging? Brandishing the blunt force of excessive government power to beat a company senseless? Toyota is one of the largest companies in the world. Imagine if this excessive power were taken against a small business? Imagine . . . .

As I said last year, the Toyota feeding frenzy is what we have been subject to, now for three years, in the sad CPSIA debacle. At a Congressional hearing next week when I may face the same legislators who took Toyota down – for no good reason – I must again defend our right to conduct business responsibly without the intrusion of government into everything we do. Having written a law to keep children “safe”, Congress is quite reluctant to admit their error and admit that we can keep kids safe without being told how to do it. The basic reason is that they can’t acknowledge that kids weren’t at risk from lead BEFORE the law. It’s easier for them to ruin our businesses than to do the right thing.

Just to be clear, it is absolutely irrefutably clear that the agents for change here are the Republicans and the opponents to remaking the CPSIA into something workable and sensible are the Democrats. As I have stated before, Democrats in the Senate are still working to block change. They are like Public Citizen – NO possible data can convince them.

Will Congress ever admit that the definition of Children’s Product is too broad, that the scope of ages covered by the CPSIA is damaging to our markets, that we are over-regulating extremely minor or unreal risks while ignoring big risks (thereby actually making children LESS safe), that the rising (risen?) specter of liability is having a very negative effect on the conduct of business, that the encouragement of rabid enforcement at the CPSC has created an environment of mindless and uncompromising rule following (creating many starkly unfair results and ruining the reputation of a proud agency accustomed to doing good), and so on? That’s a good question.

Tune in next week and see for yourself!

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CPSIA – What Can We Learn From the Toyota Debacle?

CPSIA – The Myth of the "Common Toy Box"

If you wonder why Waxman and his staff won’t discuss a change to the age limits in the CPSIA, it’s their fear of the “common toy box”. They claim that unless a wide net is spread over children’s products, small children could be “affected” by the toys of older children in the same home.

It is absolutely outrageous that an urban myth could send thousands of businesses down the river and cost literally billions in compliance and regulatory expenses. While common toy boxes are not themselves a myth, their ability to cause bodily injury is certainly fantastic.

I know it’s downright prissy to discuss numbers in this era of junk science but, ahem, where’s the evidence that so-called “common toy boxes” cause injuries? I am not aware of a SINGLE incident where this occurred. If you restrict your inquiry to lead injuries, the phobia du jour, I am even more certain that it has NEVER HAPPENED.

And what if it did happen? I submit that we cannot and SHOULD NOT conclude that anything is “unsafe” based on a single incident. Have you never heard of “accidents”? The concept of safety administration is inherently economic in nature, so the risk and cost of controlling that risk must be considered before making any choices. The risk of injury from “common toy boxes” needs to be evaluated for the probability of occurrence, and for whether the cost to remediate is greater than the benefit to be gained.

Is that really so outlandish? Am I some sort of corporate “tool” for daring to suggest this? If so, I challenge you to counter my argument that getting out of bed in the morning involves weighing risks. If you were to equally weight all known risks, without considering the probability of incurring the costs of those risks, you would never leave your bed – too risky. In fact, you would probably sleep below your bed in the basement, which provides better protection against meteorites. We intuit this every day without difficulty and bear these low risks because we believe we can control them.

Absurd example? Is the over-weighting of a single injury or death from lead any different?

Our company has been in business for almost 26 years. I have previously acknowledged that we have had one recall, for a grand total of 130 pieces (out of perhaps 1 billion pieces sold). These items were sold to 14 customers, and we called each one and got back more than 100% of what we shipped out. The world was made safe again for mankind. That is it for us. I submit that our safety record is not an accident. If that’s true (and it is), what is America gaining by the excessive costs we will bear under this law, or worse, the dramatic liability risks we now face? All because Waxman’s staff can’t get past the “common toy box”.

The sham of the justification of the “common toy box” is further exposed by presence in a child’s life of so many other sources of the very same risk that this law seeks to eradicate.

  • Will it rid the world of lead? Certainly not, it’s in our food, potable water and air. The media is awash in articles about lead in drinking fountains in schools. Lead pipes have been conveying our water for years. And good luck getting rid of brass in the home. And “deadly” rhinestones are in every girl’s closet already.
  • Will it prevent lead-in-substrate from entering their world? No, products outside children’s products remain unregulated, including products intended for the home but not specifically intended for kids (e.g., pens and housewares). Even dog toys will continue to be unregulated. Do you think children handle dog toys? Come on!
  • Will the law even eliminate lead-in-paint from a child’s life? No – it’s smeared all over your cars. Will your kid touch your car more often than he/she sucks on his bike’s tire valve? One word – duh.

The justification of the “common toy box” is a negotiating ploy. It’s an artifice to permit the utter change of our safety system from risk-based to a European-style set if precautionary and prescriptive rules. The idea sells and no one gives it much thought, which is all that matters. As last week’s Senate Appropriations Committee hearing demonstrated, this new era permits members of Congress to justify their existence with long rants on their basic and poorly-researched fears (such as antimony on the nose of a Zhu Zhu Pet). Anything goes when you are afraid of a toy box.

Don’t buy into the logic of the precautionary principle people. If you do, you will end in the “common rubbish bin” with the rest of the victim businesses.

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CPSIA – The Myth of the "Common Toy Box"